Witeck-Combs Communications, in partnership with Harris Interactive, a world-wide Internet-based market research and consulting firm, famous for The Harris Poll, offer access to the most untapped, comprehensive and conclusive data available on the GLBT market.
Using a unique GLBT panel with thousands of double opt-in participants and growing, Witeck-Combs Communications and Harris Interactive make it possible to quickly, accurately and cost effectively ask the GLBT individuals and households their opinions about public issues, consumer behaviors or their acceptance of leading brands in the market. Our approach enables us to tap opinions and gather data from gays, lesbians and bisexuals in a safe, confidential manner that respects their privacy and speaks sensitively to their needs, concerns and preferences.
For the first time, companies, organizations, and academic researchers can rely, not on hunches or anecdotes, but on sound data to develop effective strategies for reaching gay, lesbian and bisexual audiences. Take a glimpse at some of the highlights we have captured in the past few years about this long overlooked and difficult-to-research segment of the population.
* The GLBT Panel also includes transgender respondents. However, they are not classified exclusively by sexual orientation but by gender identity. At the current time, the number of panel respondents that self-identify as transgender is not large enough to accurately project data from this group.
Download a PDF about our partnership with Harris Interactive.
Download a PDF featuring market research highlights of the GLBT market.
Harris Interactive and Witeck Combs Communications News Releases
August 19, 2008
Obama Has 58 Point Lead over McCain among GLBT Registered Voters
July 21, 2008
Obama Leads McCain by 46 Points Among GLBT Adults
July 21, 2008
Gay and Lesbian Consumers More Likely to Follow Latest Styles and Trends
July 14, 2008
GLBT Consumers See Financial Services Differently Than Others
June 2, 2008
As Economy Lags, More Lesbians and Gays Plan Travel, Cut Back Spending Less Than Heterosexual Travelers
May 19, 2008
Nearly One in Four Gay and Lesbian Adults Lack Health Insurance
April 28, 2008
Second Annual Survey of Lesbian & Gay Travel Launched
April 21, 2008
Gay and Lesbian Adults are Reading and Responding to More Blogs than Heterosexuals
February 19, 2008
One-Third of Gays and Lesbians Would Switch Auto Insurance if the New Carrier Offers Domestic Partner Benefits to Its Employees
January 14, 2008
Ellen DeGeneres is New Favorite TV Personality as Oprah Slips to Number Two
December 18, 2007
New Survey Reveals Lesbians Feel More Stress Around Holidays Than Their Heterosexual Counterparts
December 17, 2007
GLBT Adults More Likely to Own a Pet than Heterosexuals
September 24, 2007
One in Four Gay, Lesbian, Bisexual and Transgender Adults Switched over Past Year to Companies that Support the GLBT Community
July 11, 2007
New Harris Poll Asks Americans: Which Words Are Offensive
February 6, 2007
Large Majorities of Heterosexuals and Gays Likely to Consider a Corporate Brand that Provides Equal Workplace Benefits to All Employees
January 25, 2007
Buying Power of U.S. Gays and Lesbians to Exceed $835 Billion by 2011
January 2, 2007
Gays, Lesbians and Bisexuals Lead in Usage of Online Social Networks
October 10, 2006
Seven Out Of Ten Heterosexuals Today Know Someone Gay
September 13, 2006
New Book First to Tell How to Tap Into $641 Billion of Gay and Lesbian Spending Power
July 17, 2006
When Choosing a Financial Institution, Gay Men and Lesbians More Likely than Heterosexuals to Emphasize Importance of Web Access
July 17, 2006
When Choosing a Financial Institution, Gay Men and Lesbians More Likely than Heterosexuals to Emphasize Importance of Web Access
May 31, 2006
Americans Support Free Access to Research: Poll Results Show Overwhelming Majority Believes Federally Funded Research Should be Publicly Available
May 22, 2006
Majority of All Adults Agree That Companies Should Have Freedom to Decide the Benefits Offered to Employees and Their Spouses and Partners, Not Federal or State Policy Designed to Ban Gay Marriage
April 10, 2006
When Making Hotel Reservations for Personal Travel, Gays and Lesbians More Likely than Heterosexuals to Book Their Accommodations Online
February 14, 2006
Gay Buying Power Projected at $641 Billion in 2006
February 6, 2006
One in Four Gays More Likely than Last Year to Consider Shopping at Stores with Reputations as Good Corporate Citizens
January 3, 2006
Gays and Lesbians More Likely than Heterosexuals to Plan Next Vacation Overseas or in Major U.S. Cities, Survey Finds
November 15, 2005
Does Advertising Motivate Gay Consumers Differently than Non-Gay Consumers?
September 20, 2005
U.S. Adults Increasingly Support Workplace Equality for Lesbians and Gays
June 13, 2005
National Survey Reveals Gay and Heterosexual Personal Financial Decisions May Differ
April 4, 2005
New National Survey Looks at Differences in Media Consumption by Gay, Lesbian, Bisexual and Heterosexual Adults
March 15, 2005
Lesbian Body Image Differs From That of Women Overall, New U.S. Survey Finds
March 11, 2005
New National Survey Shows Financial Concerns and Lack of Adequate Health Insurance are Top Causes for Delay by Lesbians in Obtaining Health Care
February 4, 2005
National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays, Lesbians and Bisexuals
June 11, 2004
Americans Value Corporate Diversity in Hiring of Employees and Vendors
May 11, 2004
Gays Lead Non-Gays In Internet Use for Access to Political News
March 15, 2004
Heart Disease, HIV/AIDS and Fitness Should be Nation's Top Health Priorities, According to New Survey of Gays and Non-Gays
November 25, 2003
Six Out Of Ten Heterosexual Adults in America Have Not Been Tested for HIV, New National Survey Finds
October 1, 2003
Six of 10 Heterosexuals say Benefits for Married Heterosexual Employees should be Equally Available for Employees in Same-Sex Couples
July 21, 2003
Survey Reveals Media Consumption Preferences of Gays, Lesbians and Bisexuals
June 18, 2003
National Survey Reveals Gays and Lesbians are Frequent and Discerning Business Travelers
May 6, 2003
Seven in Ten Adult Americans Support U.S. Supreme Court Overturning Same-Sex Sodomy Laws
January 13, 2003
Six Out Of Ten Adults Surveyed Prefer Smoke-free Bars and Clubs
December 17, 2002
Fewer than Half of All Lesbian, Gay, Bisexual and Transgender Adults Surveyed Say They have Disclosed Their Sexual Orientation to their Health Care Provider
October 11, 2002
Gay Consumers Strongly Favor Companies Known for Being "Out" about Diversity Initiatives
September 12, 2002
Gays and Lesbians Face Persistent Workplace Discrimination and Hostility Despite Improved Policies and Attitudes in Corporate America
September 3, 2002
Gay Consumers Express More Anxiety about Financial Services Institutions than Non-Gays
August 19, 2002
Americans May Be More Accepting of Gay Athletes than Even They Suspect, According to a New National Survey by Witeck-Combs Communications/Harris Interactive
June 22, 2002
Gay Consumers' Brand Loyalty Linked to Corporate Philanthropy and Advertising
March 20, 2002
Rosie O'Donnell's Candor on Sexual Orientation Resonates Well WIth Americans
December 10, 2001
Post-September 11, Gays and Lesbians Express Less Anxiety about Air Travel
June 13, 2001
By more than 2-to-1, Americans Favor Legislation to Prohibit Job Discrimination against Gays and Lesbians
June 11, 2001
Gay and Lesbian Consumers Trust Brands Most from Companies with Progressive Politics
April 25, 2001
More Gay and Lesbian Consumers than Non-Gays Prefer Financial Institutions Offering Online Services
February 19, 2001
Gay and Lesbian E-commerce Activity Beats that of Non-gay Web Users
July 11, 2000
When Asked Online, Gays Tell
April 27, 2000
New Witeck-Combs/Harris Interactive Internet Survey Confirms Gays and Lesbians are Among Heaviest Internet Users
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