For all decision-makers in the corporate and policy arenas, public opinion counts. Market research and public policy
surveys are an indispensable tool in planning business strategies, cause-related campaigns and public education initiatives. There is
no question that opinion research often is the right hand of any effective communications strategy. Witeck-Combs Communications enjoys
a unique partnership with two leaders in market research, Harris Interactive and MarketResearch.com.
Witeck Combs Communications and Harris Interactive are strategic partners in area of GLBT market research. Harris
Interactive, most famous for the Harris Poll, relies on Internet-based and traditional methodologies to provide its clients and ours
with critical information about the views, experiences, behaviors and attitudes of people worldwide. Harris Interactive has more
than 40 years experience in providing its clients with market research and polling services – the same tools that we make available
to all clients in pursuing their objectives. Harris Interactive offers access to the most untapped, comprehensive and conclusive
data available on the GLBT market via its proprietary consumer panel of more than 45,000 GLBT consumers.
Witeck-Combs Communications also works closely with Packaged Facts, a division of MarketResearch.com, which publishes research
reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics.
“The U.S. Gay and Lesbian Market”™ is now in its fully updated fifth edition, and is considered the most comprehensive authority
on accessible, non-proprietary market research compiled by MarketResearch.com and Witeck-Combs Communications.
