GAY AND LESBIAN MARKETING

Our professional services for the gay, lesbian, bisexual and transgender (GLBT) market include:

• Strategy & Business Plan Development (GLBT Market Assessment ^TM)
• GLBT Opinion & Market Research (in partnership with Harris Interactive.)
• GLBT Media Relations
• Organizational/Event Sponsorships
• Strategy & Business Plan Development (GLBT Market Assessment ^TM)
• Executive Briefings on the Gay Market (demographics, trends, opportunities)
• Management Education & Consensus Building
• Strategic Business Partnerships & Alliances
• Advertising & Direct Marketing Counsel

The visibility of gay and lesbian consumers along with accurate research on their spending patterns has grown dramatically in the past decade. Growing competition among companies for this market has also transformed a media trend into solid marketing and partnering opportunities.

We see avoidable issues of consumer backlash, communications failures and public relations gaffes by companies who find they are grappling with these market questions. Straightforward objectives can and do demand sensitive, experienced approaches. Even the best-intentioned outreach can become misunderstood or difficult to address for all levels of management.

By combining our marketing communications skills with our public relations expertise, we offer a unique and comprehensive approach to gay and lesbian marketing efforts. Without such a two-pronged approach, companies risk not leveraging their investment, or worse, not planning for all contingencies.

Working together with our strategic research partner, Harris Interactive, Witeck-Combs Communications also conducts path-breaking market research about the GLBT consumer. Tapping into Harris Interactive's GLBT subpanel, the largest available anywhere, allows companies and organizations to analyze the behaviors, characteristics and attitudes of this highly sought after market segment.

Additionally, our partnership with US Newswire, the world's leader in electronic distribution of public-policy news releases, has created a strategic alliance that will deliver the most comprehensive news distribution services to the gay and lesbian news media in the United States.

Helping You Navigate the GLBT Landscape

How to Tap the $690 Billion Gay Market

Communicationing Effectively about Gay and Lesbian Issues

Your Business and Gay Public Policy

Learn more about our partnership with Harris Interactive

Surveying Among Gays & Lesbians

Business, Inside Out - The new book by Bob Witeck and Wes Combs